Trio Tackle continues family legacy
Reeling them in
August 6, 2020
Great ideas begin at the kitchen table.
For Max Heiter and Gary Jones, a hobby hooked their interests and they turned it into a well-known business, H & J Lures, based in Royal.
Now, the small-town company remains afloat, thanks to Jones' nephews: Alex, Brandon and Derek Sonnenfelt.
Now known as Trio Tackle, the Sonnenfelt brothers have operated the business from their homes and garages in the Norfolk area since October 2018.
Brandon plans to construct a shop in the Hadar area, which will have room for a storefront. He hopes construction will begin this fall.
"We still have a lot of con...