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By LuAnn Schindler

Trio Tackle continues family legacy

Reeling them in


August 6, 2020

Courtesy photo

Trio Tackle, formerly operated as H & J Lures in Royal, offers spinnerbaits and jigs in a variety of colors, including Husker designs.

Great ideas begin at the kitchen table.

For Max Heiter and Gary Jones, a hobby hooked their interests and they turned it into a well-known business, H & J Lures, based in Royal.

Now, the small-town company remains afloat, thanks to Jones' nephews: Alex, Brandon and Derek Sonnenfelt.

Now known as Trio Tackle, the Sonnenfelt brothers have operated the business from their homes and garages in the Norfolk area since October 2018.

Brandon plans to construct a shop in the Hadar area, which will have room for a storefront. He hopes construction will begin this fall.

"We still have a lot of con...

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