Lessons from rural grocery stores

Across the U.S., rural grocery store owners are doing far more than stocking shelves. Running a grocery in a small town is more complex, and more essential, than it often appears.

When a rural grocery store struggles, the impact affects the entire community.

Here’s five lessons we learned from working alongside grocery stores:

1. Ownership models matter: In locally owned stores, owners constantly weigh what their community needs against what the business can sustain. That stands in contrast to corporate ownership models, where decisions may be made far from the community. Ownership isn’t just...