A Lincoln man took to social media to share his love of obscure books. He's become a nationwide book seller.

Austen Baack rediscovered his love of books while chopping fruits and vegetables at the back of a grocery store.

As a young kid, Baack was a voracious reader. But that changed in his teens.

"I was SparkNotes-ing everything," he recalled. "I hardly read anything in high school."

Then, after graduation, Baack found himself working eight-hour shifts at Hy-Vee. He started listening to audio books to navigate the monotony of the job.

"And that reignited my whole love for reading."

He carried that passion to the University of Nebraska-Lincoln, where he studied political science and economics while w...