Small business help: What is a target market and how does it fit into your business plan?

When it comes to running a successful small business, providing a great product or service is only half the battle. Whether you’re selling handcrafted products, offering professional services, or running a local shop, knowing who your potential customers are—and how to reach them—can make all the difference in your business’s success.

What is a target market?

Think of your target market as a group of your ideal customers. These people likely have similar characteristics outside of being most likely to purchase your product or service. Identifying those characteristics can help you hone in on y...