The holiday season is right around the corner and it comes with great news.

According to a Gallup survey, 74% of holiday shoppers said they expect to pay about the same amount or more on holiday gifts this year compared to last. Moreover, 23% of shoppers said they choose one retailer over another because they want to support small and local businesses in their community.

Small businesses are essential to rural America. When buying from local small businesses, you are supporting your community in more ways than one. The money you spend stays in the community, which supports other businesses, he...