A new megadonor family is silently changing Nebraska political races
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May 4, 2023
Courtesy photo | Flatwater Free Press
The Peed family, owners of Sandhills Global, in Lincoln, have been pumping money into Nebraska elections. Most recently, they spent a considerable amount in the Lincoln mayoral race.
A Nebraska family has plowed more than $1.6 million into the Lincoln mayor's race, an unprecedented sum and latest burst in a multi-year deluge that, at the federal level, rivals the political spending by a famed Las Vegas casino magnate and a Silicon Valley titan.
It's not the Nebraska family you think.
It's the Peed family and its business, Sandhills Global – not the Ricketts family – that have eclipsed all other donors while trying to help former State Sen. Suzanne Geist, a Republican, oust Mayor Leirion Gaylor Baird, a Democrat.
The Peeds and their company have steered nearly $1.09...
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