Isms: Views on life in rural America

If you spend up to $7 million for 30 seconds of television air time, you better get your money’s worth.

After watching Sunday’s world championship football game, I think several companies didn’t get the bang for their buck.

Which ads were misses?

To me, the concept of Jon Hamm and Brie Larson in an oversized refrigerator spread thin. Go figure, they were promoting Hellman’s mayonnaise.

Another miss was the e.l.f. Cosmetics ad, featuring Jennifer Coolidge. A face stuck to glass doesn’t make the cut, even for a makeup peddler.

FanDuel’s ad featuring Gronk attempting a field goal missed the mark,...