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Nebraska: The most valuable brand in college athletics


November 25, 2021

LuAnn Schindler | SAM

The Cornhusker March Band performs during halftime of the Nebraska-Ohio State football game, in Lincoln, Nov. 6.

Peyton Thomas

Unlimited Sports/Nebraska News Service

LINCOLN--While the Collegiate Brand Value Index ranks the University of Nebraska-Lincoln the most valuable school in the nation, success in the world of name, image and likeness is far from guaranteed.

"There are lots of different lists out there, right of likes, who has the most social media followers, the highest level of revenue, and all kinds of things," said Matt Balvanz, a writer at Navigate Sports Business, who created a metric to measure the value of athletic brands. "But if you think about it, that doesn't really show the pass...

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