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By Rebecca Svec
Flatwater Free Press 

A Kenyan built a coffee bridge to central Nebraska

 

November 11, 2021

Jazari Kual | Flatwater Free Press

Laban Njuguna (pronounced jo-GO-na) co-founded and runs a coffee distribution business in central Nebraska. Zabuni Specialty Coffee Auctions connects coffee farmers in Njuguna's native Kenya with the U.S. coffee market, the world's largest.

GRAND ISLAND - The question rolled around in Laban Njuguna's mind long before he took action.

Coffee? Really?

Upend his life to sell Kenyan coffee? In Nebraska?

He daydreamed about the idea as he hauled grain for farmers in the Grand Island area. It spilled out in long late-night conversations with his wife, Cora.

Friends and family grew coffee in his native Kenya. He lived in the United States, the largest consumer of coffee in the world.

Njuguna's logical side told him that he knew nothing about the coffee industry, much less international trade.

But his heart spoke up, too. He knew Ken...



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