I’ve said it before. I’ll say it again.

I have a love-hate relationship with social media.

While I appreciate being able stay informed about family members, I don’t like the divisiveness I see brewing. Whatever happened to the “we can agree to disagree” mantra? That is the beauty of free speech. If you don’t agree, scroll by. If you are inclined to comment, great, but civility goes a long way.

But the reality of social media, especially when it comes to social media seen as a means of “free advertising,” isn’t so real.

Advertising isn’t free; not on social media, not in the newspaper.

The cost...