The Summerland Advocate-Messenger - Reliable, Trustworthy Reporting, Capturing The Heartbeat Of Our Community

Rodeo-goers ooh and ahh as riders cling to bucking stock or bulls, hoping to see an eight-second ride. What spectators do not see behind the scenes is the importance quality stock plays in providing an evening of rodeo entertainment.

For 52 years, Hollenbeck Rodeo Company, owned by Squeek and Maureen Hollenbeck, of Winner, South Dakota, has supplied stock for rodeos throughout the Mid-States Rodeo Association area, including 42 years as the provider for Clearwater's Big Rodeo.

Rodeo is a Hollenbeck family tradition. Squeek spent years bulldogging and participating in team roping at rodeos a...